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Designing intentional, human-centred digital experiences.

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Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
Sophia Sipos
I design digital systems
that work for real people

What I can help with

Brand Development

Discovery & Brand Positioning
Brand Consultation
Brand Guidelines Development
Tone of Voice and Messaging
Audience Segmentation
User Testing & Research

Web & Digital Design
Wireframing
Modern UI/UX/CX Design
Prototyping
Interaction Design
E-Commerce Implementation
Information Architecture
Web Development
No-Code Development
Webflow CMS & eCommerce
Wordpress
HTML, CSS and JS
GSAP Animations
Marketing & Content
EDM Design & Templates
Social Media Assets
Copywriting
Events & Campaign Design
SEO
Service Design
Research & Discovery
Stakeholder Workshops
Journey Mapping & Personas
Human-Centered Design
Service Blueprint
Strategy
Digital & Content Strategy
Research & Discovery
Strategy Workshops
Personas & Journey Mapping
Competitor Analysis

What I can help with

Brand Development

Discovery & Brand Positioning
Brand Consultation
Brand Guidelines Development
Tone of Voice and Messaging
Audience Segmentation
User Testing & Research

Web & Digital Design
Wireframing
Modern UI/UX/CX Design
Prototyping
Interaction Design
E-Commerce Implementation
Information Architecture
Web Development
No-Code Development
Webflow CMS & eCommerce
Wordpress
HTML, CSS and JS
GSAP Animations
Marketing & Content
EDM Design & Templates
Social Media Assets
Copywriting
Events & Campaign Design
SEO
Service Design
Research & Discovery
Stakeholder Workshops
Journey Mapping & Personas
Human-Centered Design
Service Blueprint

Services

Brand
Development

Discovery & Brand Positioning
Brand Consultation
Brand Guidelines Development
Tone of Voice and Messaging
Audience Segmentation
User Testing & Research

Web &
Digital Design

Wireframing
Modern UI/UX/CX Design
Prototyping
Interaction Design
E-Commerce Implementation
Information Architecture

Web
Development

No-Code Development
Webflow CMS & eCommerce
Wordpress
HTML, CSS and JS
GSAP Animations

Marketing &
Content

EDM Design & Templates
Social Media Assets
Copywriting
Events & Campaign Design
SEO

Service
Design

Research & Discovery
Stakeholder Workshops
Journey Mapping & Personas
Human-Centered Design
Service Blueprint

Project

Examples

ReTrade
Business Portal
UX Design
ReTrade
Centralised Business Portal
Work Project
Te Au The Current
Immersive Design
UI/UX
Te Au The Current
Interactive Museum Experience
Work Project
Eli Colemen
Instructional Design
Information Architecture
Eli Colemen
Designed & Co-wrote ChatGPT Image Prompt Course
Work Project
Hagen + Co
Web Design
Digital Marketing
Hagen + Co
Brand Design and Marketing for Jewellery Business
Work Project
ReMind
Data Analysis
Graphic Design
ReMind
Data Visualisations of the World's Happiest Countries
Work Project

Two ways to begin.

Monthly
Yearly
Essential
Simple, focused, effective.
best value
$950
Perfect for personal sites and small teams.
Start with Essential
You’ll get
  • Custom one-page website design
  • Fully responsive layout
  • Light animations & interactions
  • Webflow CMS setup (optional)
  • SEO-ready structure
Elevate
For stories that deserve motion.
$1,950
Best for growing businesses and creative studios.
Start with Elevate
You’ll get
  • Multi-page website (up to 5 pages)
  • Custom UI/UX design
  • Advanced GSAP animations
  • CMS & dynamic collections
  • Launch support & training
Essential
Simple, focused, effective.
best value
$750
Perfect for personal sites and small teams.
Start with Essential
You’ll get
  • Custom one-page website design
  • Fully responsive layout
  • Light animations & interactions
  • Webflow CMS setup (optional)
  • SEO-ready structure
Elevate
For stories that deserve motion.
$1,750
Best for growing businesses and creative studios.
Start with Elevate
You’ll get
  • Multi-page website (up to 5 pages)
  • Custom UI/UX design
  • Advanced GSAP animations
  • CMS & dynamic collections
  • Launch support & training

Testimonials

"Sophia has a rare ability to step into confusing, low-clarity work and bring structure, confidence, and solutions.

She consistently earns client trust and delivers meaningful outcomes, even under challenging constraints."
Carter X.
SENIOR CONSULTANT
"Working with Sophia completely changed how we show up online. She brought clarity to our website, consistency to our marketing, and a much stronger connection between our brand and sales."
Nicole S.
FOUNDER OF HAGEN+CO
"Sophia brought thoughtful strategic insight, strong logical thinking, and deep design expertise to the information architecture of our online course, helping shape a clearer, more intuitive learning experience for my audience."
Eli Coleman
FOUNDER OF ELI COLEMAN AI

About me

Qualifications & Awards

2025
Bachelor of Commerce - Marketing & Communication Design
Victoria University of Wellington
Wellington Tangiwai Scholarship - 2022
Dean’s List for Academic Excellence - 2022, 2023 & 2024

2021
‍University Entrance Endorsed with Excellence‍
Baradene College of the Sacred Heart
Proxime Accessit Cup - Second in year 13
Scholarship Awarded for 3 subjects

Timeline

2004 - Born in Auckland
‍
2021 - Graduated Secondary School
‍
2022 - Started my degree in Commerce & Communication Design
‍
2023 - Joined Antipodes Nature as a junior graphic designer
‍
2024 - Became a Marketing Manager at Hagen + Co & Effortless Academic
‍
2024 - Landed an internship as a UX designer at Deloitte New Zealand

2025 - Continued at Deloitte as a UX design contractor
‍
2025 - Graduated from my degree in Commerce
‍
2026 - Moved to Australia for a new and exciting challenge!‍

Work Experience

Deloitte New Zealand
Customer Strategy + Design
UX Design Analyst supporting human-centred digital transformation projects, working across discovery, design, and delivery within multidisciplinary consulting teams.

Key responsibilities:
Designed user flows, IA, wireframes and detailed design from business requirements
Engaged with stakeholders to gather input, validate direction, and manage expectations
Conducted user testing, research, and analysis
Co-facilitated workshops to support discovery, alignment, and service design activities

‍Effortless Academic - Academic AI Courses
‍Managed and created marketing collateral for AI-driven education products, including written content and social media assets.
‍
Key responsibilities:
Tested and reviewed AI platforms for tertiary education use
Wrote SEO-informed articles to support content growth
Coordinated with customers and sponsors on content schedules and quality
Supported the creation of online courses in Circle

‍Antipodes Nature Ltd
Junior graphic designer supporting brand and marketing deliverables.
‍
Key responsibilities:
Designed digital and print marketing assets
Collaborated with marketing and design teams

Work

Experience

Deloitte - UX Designer

2024 -2025

As a UX Design Analyst in the Customer Strategy and Design team, I supported human-centred digital transformation projects across discovery, design, and delivery within multidisciplinary consulting teams. I worked closely with stakeholders to translate business requirements into user flows, IA, wireframes, and detailed designs, while supporting research, testing, and workshop facilitation.

Effortless Academic - Marketing Manager

2025

Marketing role supporting AI-driven education products, focused on content, growth, and course delivery. I created and managed written and social content, tested and reviewed AI platforms for tertiary use, coordinated with customers and sponsors, and supported online course creation within Circle.‍

Antipodes Nature - Junior Graphic Designer

2023-2024

As the Junior Graphic Designer in the Creative team at New Zealand's leading skincare company, I supported brand and marketing initiatives across digital and print campaigns. I worked closely with marketing and design teams to produce consistent, on-brand visual assets.

Hagen + Co - Marketing Manager

2022-2023

Marketing Manager leading brand, content, and digital marketing initiatives for a design-led architecture and interiors practice. I oversaw campaign strategy and execution, managed content and social channels, and worked closely with leadership to strengthen brand positioning and client engagement.

Let's chat

Whether it’s a product, platform, or idea that needs structure and clarity, reach out! I'd love to chat.
Get in touch
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